Journal of Business Management Perspective

Keyword Index

A

Acceleration Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
Advertisement effectiveness- Visual attention- Eye tracking Applying Communicational & Observational Approaches in Evaluation of Advertisements [Volume 17, Issue 33, 2018, Pages 31-50]
Advertising Content Analysis of Six Decades of Advertising Campaign Studies [Volume 18, Issue 38, 2019]
Advertising campaign Content Analysis of Six Decades of Advertising Campaign Studies [Volume 18, Issue 38, 2019]
Agency Theory Missing Goal: The Challenge of Competitive Advantage and Financial Performance [Volume 17, Issue 35, 2018]
Aggressive competition Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2022, Pages 63-85]
Agile Value Creation Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
Alignment Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
Ambidexterity The Effect of Institutional Factors on the Sustainable Performance of Firms [Volume 15, Issue 28, 2016, Pages 81-100]
Ambidexterity Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach [Volume 21, Issue 50, 2022, Pages 43-74]
Apparel Providing a framework of touch points in the multichannel shopping journey of young women consumers [(Articles in Press)]
Arrangement (Classification) Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
Assistance Form Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
Attitude to Advertising Effect The Value and Content of Mobile Social Networks Advertising Messages on Consumer Attitudes [Volume 17, Issue 36, 2018]
Attitudinal Loyalty Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]
Authentic brand Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023]

B

B2B Business Providing a framework for the internationalization of B2B platforms [Volume 21, Issue 50, 2022, Pages 183-206]
B2B Marketing Maturity Model Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2022, Pages 109-153]
B2B Marketing Operation and Process Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2022, Pages 109-153]
B2B Market Tools and Platform Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2022, Pages 109-153]
Banking service Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
Banking System Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019]
Behavioral Economic The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
Behavioral Intentions Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]
Belief Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
Benefit Size Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
Big data Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
Big Data Analytics Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
Big Data Analytics Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
Big Data Management Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023]
Blockchain-Based Digital Advertising Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
Boycott campaign The Effect of Perception of Country of Origin and Religious Animosity of Consumer on Brand Boycott [Volume 17, Issue 35, 2018]
Brand Attachment The Effect of Actual and Ideal Self-Congruence on Brand Attachment and Continuous Usage (Case Study: Facebook) [Volume 13, Issue 19, 2014, Pages 177-197]
Brand Authenticity Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
Brand Authenticity Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023]
Brand Boycott The Effect of Perception of Country of Origin and Religious Animosity of Consumer on Brand Boycott [Volume 17, Issue 35, 2018]
Brand Competitiveness Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2017, Pages 65-82]
Brand decline-Qualitative and quantitative brand decline-food industry Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
Brand Equity Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
Brand Equity Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach [Volume 18, Issue 40, 2019]
Brand Equity The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity [Volume 19, Issue 41, 2020, Pages 101-119]
Brand Equity A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
Brand Equity Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
Brand Excellence Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
Brand export performance Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
Brand Identity Brand Identity and the factors influencing it: a case study in internet providers industry [Volume 17, Issue 36, 2018]
Brand Identity Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery [Volume 18, Issue 40, 2019]
Brand Identity Identification and analysis of factors causing and consequences of brand schizophrenia phenomenon with FCM method [Volume 22, Issue 55, 2023]
Branding- Tourism Destination- Content Analysis- Guilan Province Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
Brand love The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
Brand management Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery [Volume 18, Issue 40, 2019]
Brand Oriented Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2021, Pages 13-42]
Brand Performance Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
Brand Personality Congruity- Brand Attitude- Perceived Value- Banking Industry- Customers Developing a Model to Identify the Structural relationships between the Brand Personality Congruity, Brand attitude and Perceived Value Dimensions: A Case Study in the Banking industry [Volume 16, Issue 31, 2017, Pages 49-64]
Brand Rejuvenation Designing a brand rejuvenation model with the role of brand-oriented human resource strategy [Volume 18, Issue 40, 2019]
Brand Skill Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
Brand Storytelling Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
Brand Trust Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
Brand value co-destruction Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
Business Model Designing a Distribution Business Model for Agricultural Products; Examining: Fruits, Vegetables and Seafood Based on the DSRM Framework [Volume 17, Issue 35, 2018]
Business Model Designing Sustainable Business Model in Development Banks based on Resistance Economics [Volume 21, Issue 50, 2022, Pages 156-182]
Business Model Adaptation Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
Business Networks The Impact of Business Networks on Sustainable Competitive Advantage [Volume 17, Issue 33, 2018, Pages 51-66]
Business Performance Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity [(Articles in Press)]
Buying Behavior of Consumers Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]
Buzz marketing Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
BWM Technique Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]

C

Carpet industry Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
Carroll's model A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]
Causal Layered Analysis Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
Challenge Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023]
Challenges of the Banking Industry Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
Classification Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2022, Pages 39-62]
Clustering Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
CLV Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
Cognitive Mapping Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
Cognitive Mapping Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
Cognitive Marketing Narrative experience of cognitive marketing researchers in the Islamic Republic of Iran [Volume 20, Issue 48, 2021, Pages 43-60]
Cognitive phenomenological analysis Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2020, Pages 172-197]
Collaboration Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
Collaboration with the Charity Organization Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
Common Vision Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
Communicational approach- Observational approach- Endorser Applying Communicational & Observational Approaches in Evaluation of Advertisements [Volume 17, Issue 33, 2018, Pages 31-50]
Communication-based branding Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019]
Communication Channels The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
Compensation Intention Difference between Men and Women in Received Gift Compensation [Volume 15, Issue 26, 2016, Pages 123-139]
Competitive Advantage The Effect of Dynamic Capabilities in Creation of Competitive Advantage [Volume 12, Issue 16, 2013, Pages 107-122]
Competitive Advantage Developing E-Retailers Ethics Model and its Impact on Retailer Image and Competitive Advantage [Volume 19, Issue 41, 2020, Pages 39-58]
Competitive Advantage Missing Goal: The Challenge of Competitive Advantage and Financial Performance [Volume 17, Issue 35, 2018]
Competitive Advantage Identifying and prioritizing the core capabilities of top apparel platforms in Iran [(Articles in Press)]
Competitive intelligence Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
Competitive Intensity The Effect of Future Orientation on Entrepreneurship and the Moderating Role of Competitive Intensity in ICT Industry [Volume 19, Issue 43, 2020, Pages 150-170]
Compulsion The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
Conjoint Analysis Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
Consumer Behavior Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
Consumer Behavior Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
Consumer Behavior Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
Consumer Behavioral Intentions Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
Consumer behavioral response Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Consumer Brand Embarrassment Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach [Volume 18, Issue 40, 2019]
Consumer Decision Making Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
Consumer Psychology Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
Consumer sector of industry Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
Consumer Trust Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
Content of Advertising Effect The Value and Content of Mobile Social Networks Advertising Messages on Consumer Attitudes [Volume 17, Issue 36, 2018]
Cooperative Marketing Development of Marketing Model based on Cooperation in Small and Medium Businesses of Food Industries of West Azerbaijan province [Volume 19, Issue 42, 2020, Pages 153-172]
Coopetition Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
Coopetition Tendency Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
Corona crisis drivers Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2020, Pages 69-97]
Coronavirus Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Corporate Banking-Business Model-Interpretive Structural Modeling Developing a Business Model Framework for Corporate Banking in Iran [Volume 16, Issue 32, 2017]
Corporate Governance Mechanism Determining the Corporate Governance Mechanisms in International Join Ventures and recognizing the effective Factors [Volume 19, Issue 43, 2020, Pages 62-96]
Corporate Social Responsibility A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
Corporate Social Responsibility (CSR) A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]
Cost Place Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
Country-of-origin Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
Country of Origin The Effect of Perception of Country of Origin and Religious Animosity of Consumer on Brand Boycott [Volume 17, Issue 35, 2018]
COVID- 19 Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Creative destruction Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019]
Crisis Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
Crisis Management Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
Cross-selling Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2022, Pages 154-175]
Customer Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023]
Customer behavior Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
Customer-brand experience process Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
Customer dissatisfaction Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
Customer engagement The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
Customer engagement A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
Customer Experience Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
Customer Experience A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2019]
Customer Experience Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2019]
Customer Experience Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
Customer Experience Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2021, Pages 142-176]
Customer interaction with bran Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
Customer Intimacy Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
Customer Journey Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
Customer Journey Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
Customer Journey A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2019]
Customer Journey Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2019]
Customer Journey Providing a framework of touch points in the multichannel shopping journey of young women consumers [(Articles in Press)]
Customer Journey map Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
Customer Loyalty Exploring the Effect of customers’ perception toward company’s efforts to transact knowledge with customers on Word of Mouth (The Case of Iran’s Banking Industry) [Volume 19, Issue 44, 2020, Pages 42-67]
Customer Loyalty The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023]
Customer-Oriented Indicators The impact of customer to customer interactions on Customer-Oriented Indicators for online shopping websites [Volume 19, Issue 42, 2020, Pages 64-85]
Customer Price Experience Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
Customer Relationship Management Designing a Customer Relationship Management Model with a Post-Purchase Dissonance Reduction Approach [Volume 19, Issue 41, 2020, Pages 59-78]
Customer Revenge Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
Customer Satisfaction customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2017, Pages 83-102]
Customer Satisfaction Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023]
Customers Buying Behavior Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]
Customer service experience Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
Customer Share of Wallet – Loyalty The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
Customer to customer interaction The impact of customer to customer interactions on Customer-Oriented Indicators for online shopping websites [Volume 19, Issue 42, 2020, Pages 64-85]
Cyber-Entrepreneur Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]

D

Dairy Consumption Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
Data Mining Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
Data mining Approach the effective features of creating place brand in Instagram: data mining approach [Volume 19, Issue 44, 2020, Pages 120-146]
Delphi Fazi Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023]
Delphi technique Designing a model of factors affecting the implementation of marketing strategy in commercial banks [Volume 19, Issue 44, 2020, Pages 147-170]
Demand-side economies of scale Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2022, Pages 63-85]
Development Identifying the key factors of success in the growth and development of knowledge-based companies, the effectiveness of policymaking, and managerial policymaking with the Fuzzy Cognitive Map method [(Articles in Press)]
Diaspora Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
Diaspora marketing Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
Digital Marketing The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
Digital Maturity Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools [Volume 22, Issue 54, 2023]
Digital Transformation Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019]
Discourse Analysis Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
Dynamic Capabilities of Industrial firms The Effect of Dynamic Capabilities in Creation of Competitive Advantage [Volume 12, Issue 16, 2013, Pages 107-122]
Dynamics of Customers Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
Dynamic Value Creation Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]

E

Early internationalization Model Presentation of Early Internationalization of Small and Medium Enterprises [Volume 19, Issue 42, 2020, Pages 87-108]
Economic Growth Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
Ecosystem Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
Effective factors Determining the Corporate Governance Mechanisms in International Join Ventures and recognizing the effective Factors [Volume 19, Issue 43, 2020, Pages 62-96]
Electronic Platform Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
Electronic service quality-level of service- the banking system The effect of improving the quality of electronic banking services on Performance electronic banking tools [Volume 15, Issue 26, 2016, Pages 106-122]
Entrepreneurial companies Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
Entrepreneurship Center Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
Entrepreneurship Development Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
Entrepreneurship Process Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2021, Pages 13-42]
Enviromental antecedent Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
Environmental Dynamism The Impact of Business Networks on Sustainable Competitive Advantage [Volume 17, Issue 33, 2018, Pages 51-66]
Environmental factors How the competencies of marketing managers turn into performance? (Case Study: Football Premier League clubs [Volume 21, Issue 52, 2022, Pages 86-108]
Environmental Sensory Cues Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]
Environmental Stimuli Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2020, Pages 13-40]
Epistemic Benefits Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
Equational Structural Model Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
Esfahan Coffee Shops Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]
Exciting Discount Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
Experiential Value Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]
Experiential Value Added The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
Exploitation Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach [Volume 21, Issue 50, 2022, Pages 43-74]
Exploitation and Exploration The Effect of Institutional Factors on the Sustainable Performance of Firms [Volume 15, Issue 28, 2016, Pages 81-100]
Exploration Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach [Volume 21, Issue 50, 2022, Pages 43-74]
Export Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
External Knowledge Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
External reference prices The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]

F

Fan page Evaluation of the factors influencing popularity of the brand’s fan pages in social networking [Volume 16, Issue 32, 2017]
Fan pages Evaluation of the factors influencing popularity of the brand’s fan pages in social networking [Volume 16, Issue 32, 2017]
Faster Diffusion The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
Fast-Moving Consumer Goods Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
Financial Performance Missing Goal: The Challenge of Competitive Advantage and Financial Performance [Volume 17, Issue 35, 2018]
FMCG راهبرد فروش برند در صنعت محصولات مصرفی تندگردش [Volume 16, Issue 31, 2017, Pages 13-30]
FMCG’s Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018]
Food Industry Strategic Map Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2017, Pages 65-82]
Football clubs How the competencies of marketing managers turn into performance? (Case Study: Football Premier League clubs [Volume 21, Issue 52, 2022, Pages 86-108]
Free Trade Zone The Effect of Institutional Factors on the Sustainable Performance of Firms [Volume 15, Issue 28, 2016, Pages 81-100]
Future Orientation The Effect of Future Orientation on Entrepreneurship and the Moderating Role of Competitive Intensity in ICT Industry [Volume 19, Issue 43, 2020, Pages 150-170]

G

Gamification marketing The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
Gamified Benefits Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
George method Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2020, Pages 172-197]
Gift Giving Difference between Men and Women in Received Gift Compensation [Volume 15, Issue 26, 2016, Pages 123-139]
Glyzeri databas Providing a framework for explaining and forming strategic innovation in the field of start-up businesses [Volume 21, Issue 52, 2022, Pages 13-38]
Green marketing A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
Green marketing Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023]
Green product branding Designing a model for branding green products in the food industry [Volume 20, Issue 47, 2021, Pages 164-188]
Greenwashing A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
Grounded theory راهبرد فروش برند در صنعت محصولات مصرفی تندگردش [Volume 16, Issue 31, 2017, Pages 13-30]
Grounded theory Presenting a Marketing Mix Model for Development of Tourism Industry in Iran [Volume 19, Issue 41, 2020, Pages 119-136]
Grounded theory Designing of Evaluation Model for Factors Affecting Relevant Sales Behavior and its Results [Volume 18, Issue 37, 2019]
Grounded theory Presenting a Strategic Control Model in The Oilseed Extraction Industry [Volume 19, Issue 43, 2020, Pages 41-63]
Grounded theory Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
Grounded theory Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
Grounded theory Designing a Sustainability Marketing Model in the Iranian Banking Industry [Volume 20, Issue 47, 2021, Pages 88-110]
Grounded theory Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
Grounded theory. Knowledge base Provide an open strategy implementation model in knowledge-based companies [Volume 20, Issue 47, 2021, Pages 137-163]
GT Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]

H

Handicrafts Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]
Hedonic shopping Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
Hedonic values The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
Home Appliance Industry Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
Host Country Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
Human Resources Designing a brand rejuvenation model with the role of brand-oriented human resource strategy [Volume 18, Issue 40, 2019]
Hybrid Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]
Hybrid Marketing Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]

I

ICT industry Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
Imaginary field Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
Implicit Theory of Intelligence Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
Industrial cluster Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
Industry 4.0 Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools [Volume 22, Issue 54, 2023]
Industry Analysis Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
Influencer Marketing The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
Influencer Marketing Strategy Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
Influencers Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
Influencers The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
Information and Communication Technology The Effect of Future Orientation on Entrepreneurship and the Moderating Role of Competitive Intensity in ICT Industry [Volume 19, Issue 43, 2020, Pages 150-170]
Innovation Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
Innovation Development Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
Innovation Ecosystem Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
Instagram Evaluation of the factors influencing popularity of the brand’s fan pages in social networking [Volume 16, Issue 32, 2017]
Instagram the effective features of creating place brand in Instagram: data mining approach [Volume 19, Issue 44, 2020, Pages 120-146]
Instagram Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
Institutional Theory The Effect of Institutional Factors on the Sustainable Performance of Firms [Volume 15, Issue 28, 2016, Pages 81-100]
Insurance Companies Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
Insurance Customers Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
Insurance Industry Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
Integrated Interaction Quality Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]
Integrated Personal Benefits Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
Integrated Social Benefits Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
Intention To Buy Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
Internalization Providing a framework for the internationalization of B2B platforms [Volume 21, Issue 50, 2022, Pages 183-206]
Internationalization Analysis of export readiness measure of small and medium enterprises in Kermanshah province [Volume 18, Issue 39, 2019]
International Joint Venture Determining the Corporate Governance Mechanisms in International Join Ventures and recognizing the effective Factors [Volume 19, Issue 43, 2020, Pages 62-96]
International market perspective Designing Export Model of Small and Medium Companies Based on Managers’ Behavioral Approach in Iran [Volume 17, Issue 33, 2018, Pages 101-120]
International strategic alliance Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
Internet banking- TouchPoint Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2019]
Inter-organizational cohesion A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
Interpretive Structural Modelling (ISM) Presenting a Strategic Control Model in The Oilseed Extraction Industry [Volume 19, Issue 43, 2020, Pages 41-63]
Iran Conceptual Model of Overall Store Price Image in IRAN [Volume 17, Issue 33, 2018, Pages 67-82]
Iranian Islamic Stationery Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery [Volume 18, Issue 40, 2019]
Iranian manufacturing industries Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
Islamic Republic of Iran Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019]

K

Key B2B Performance Indicators Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2022, Pages 109-153]
Keyword: Brand Understanding the phenomenon of brand courage in the fashion industry [Volume 22, Issue 54, 2023]
Keyword: Proactive Market Orientation The Investigation of the Effect of Proactive Market Orientation and Entrepreneurial Orientation with the Mediating Role of Market Driving in Successful Commercialization of Knowledge-Based Health (Pharmaciotical) Products) [Volume 17, Issue 34, 2018, Pages 111-130]
Keywords: brand Investigating the effect of brand leadership on organizational reputation; Explain the mediating role of organizational legitimacy [Volume 20, Issue 46, 2021, Pages 142-167]
Keywords: Desire Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
Keywords: Nostalgia Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]

L

Lacan Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
Large Companies Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
Lived strategist experience Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2020, Pages 172-197]
Love Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023]
Loyalty investigating antecedents and consequences of cognitive dissonance in consumer behavior [Volume 17, Issue 36, 2018]
Loyalty of platform users Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2022, Pages 63-85]

M

Marekting- mix Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
Market Driving / Preferences The Investigation of the Effect of Proactive Market Orientation and Entrepreneurial Orientation with the Mediating Role of Market Driving in Successful Commercialization of Knowledge-Based Health (Pharmaciotical) Products) [Volume 17, Issue 34, 2018, Pages 111-130]
Market Driving / Structure The Investigation of the Effect of Proactive Market Orientation and Entrepreneurial Orientation with the Mediating Role of Market Driving in Successful Commercialization of Knowledge-Based Health (Pharmaciotical) Products) [Volume 17, Issue 34, 2018, Pages 111-130]
Marketing Innovation Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2017, Pages 65-82]
Marketing strategy Designing digital marketing strategy process base on customer in Digital Service Provider Business [Volume 18, Issue 37, 2019, Pages 99-120]
Marketing strategy Designing a model of factors affecting the implementation of marketing strategy in commercial banks [Volume 19, Issue 44, 2020, Pages 147-170]
Marketing Success- Effectiveness and Efficiency of Marketing Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
Market Maven Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]
Market segmentation Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
Mental Models Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
Meroj brand Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023]
Meta-analysis Missing Goal: The Challenge of Competitive Advantage and Financial Performance [Volume 17, Issue 35, 2018]
Meta-synthesis Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2020, Pages 69-97]
Meta-synthesis Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
Meta-synthesis Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Meta-synthesis Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
Meta-synthesis Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach [Volume 21, Issue 50, 2022, Pages 43-74]
Meta-synthesis A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
Meta-synthesis Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2022, Pages 109-153]
Meta‐synthesis Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
Meta-Synthesis Method The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
Meta-Synthesis Method Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2021, Pages 142-176]
Mindfulness Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
Mindset Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
Mobile Advertising Effect The Value and Content of Mobile Social Networks Advertising Messages on Consumer Attitudes [Volume 17, Issue 36, 2018]
Mobile e-commerce Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
Mobile food ordering app Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
Mobile Social Network Effect The Value and Content of Mobile Social Networks Advertising Messages on Consumer Attitudes [Volume 17, Issue 36, 2018]
Motivation customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2017, Pages 83-102]
Multichannel Providing a framework of touch points in the multichannel shopping journey of young women consumers [(Articles in Press)]
Multi-Criteria Technique Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
Multi grounded theory Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
Multiple Capacity Building Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]
Multiple Channels Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
Multiple empowerment Provide a framework for the successful entry of female students into the field of start-ups [Volume 20, Issue 46, 2021, Pages 39-64]
Myers-Briggs type indicator- word-of-mouth- shopping- loyalty Impact of Buyer Personality on Word-of-Mouth [Volume 16, Issue 32, 2017]

N

Narrative Research and Thematic analysis Narrative experience of cognitive marketing researchers in the Islamic Republic of Iran [Volume 20, Issue 48, 2021, Pages 43-60]
Network effects Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2022, Pages 63-85]
New Insurance Services Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]

O

Obstacles and limitations Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
Oilseed Extraction Industry Presenting a Strategic Control Model in The Oilseed Extraction Industry [Volume 19, Issue 43, 2020, Pages 41-63]
Omnichannel Strategy Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]
Online auction Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
Online Market A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019]
Online marketing Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]
Online Shopping websites The impact of customer to customer interactions on Customer-Oriented Indicators for online shopping websites [Volume 19, Issue 42, 2020, Pages 64-85]
Open strategy Provide an open strategy implementation model in knowledge-based companies [Volume 20, Issue 47, 2021, Pages 137-163]
OPLO-POCOD Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
Organic Products Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
Organization Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
Organizational Antecedents Designing and Explaining Organizational Antecedents of Sustainable Entrepreneurial Orientation: Mixed Method [Volume 19, Issue 42, 2020, Pages 13-38]
Organizational enablers. Environmental context Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2020, Pages 69-97]
Organizational Performance Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023]
Outsourcing Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2022, Pages 39-62]
Overall Store price Image Conceptual Model of Overall Store Price Image in IRAN [Volume 17, Issue 33, 2018, Pages 67-82]

P

Pain perception Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]
Pandemic Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Pathology Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019]
Perceived Actual Self-Congruence The Effect of Actual and Ideal Self-Congruence on Brand Attachment and Continuous Usage (Case Study: Facebook) [Volume 13, Issue 19, 2014, Pages 177-197]
Perceived Ease of Use Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
Perceived Fluency Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]
Perceived Gift Value Difference between Men and Women in Received Gift Compensation [Volume 15, Issue 26, 2016, Pages 123-139]
Perceived Ideal Self-Congruence The Effect of Actual and Ideal Self-Congruence on Brand Attachment and Continuous Usage (Case Study: Facebook) [Volume 13, Issue 19, 2014, Pages 177-197]
Perceived Usefulness Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
Pharmaceutical Industry Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019]
Phenomenography Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
PIP model Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]
Place Branding the effective features of creating place brand in Instagram: data mining approach [Volume 19, Issue 44, 2020, Pages 120-146]
Pleasure Marketing Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]
Pleasure Perception Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]
Positive Experience Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience [Volume 20, Issue 48, 2021, Pages 87-113]
Post-purchase dissonance Designing a Customer Relationship Management Model with a Post-Purchase Dissonance Reduction Approach [Volume 19, Issue 41, 2020, Pages 59-78]
Posts Evaluation of the factors influencing popularity of the brand’s fan pages in social networking [Volume 16, Issue 32, 2017]
PrePurchase Consumer Behavior Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
Price Comparison Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
Process A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2019]
Product Category The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
Promsort Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2022, Pages 39-62]
Propulsion Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]
Prospect Theory Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2022, Pages 154-175]
Purchase Intention Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
Purchases The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]

Q

Q approach Explanation and analysis of brand anthropomorphic cognitive mentality in start-up businesses [Volume 22, Issue 55, 2023]
Qualitative Study Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]

R

Readiness Models Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools [Volume 22, Issue 54, 2023]
Reference options Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2022, Pages 39-62]
Reference profiles Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2022, Pages 39-62]
Reference profiles Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
Related Marketing Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
Relationship sales behavior Designing of Evaluation Model for Factors Affecting Relevant Sales Behavior and its Results [Volume 18, Issue 37, 2019]
Religious Animosity The Effect of Perception of Country of Origin and Religious Animosity of Consumer on Brand Boycott [Volume 17, Issue 35, 2018]
Renewable Energy Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
Repurchase intention Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
Retail Industry Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023]
Rough Set Theory Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]

S

Sales Force Reputation The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
Satisfaction investigating antecedents and consequences of cognitive dissonance in consumer behavior [Volume 17, Issue 36, 2018]
Segmentation of Potential Customers Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
Self-Brand Connection The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
Self-Congruity Theory Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
Sense of belonging Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]
Sensory Marketing Rules Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]
Sequential incident technique Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
Service Delivery Channels Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
Service Quality customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2017, Pages 83-102]
Service Quality Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018]
Shannon Entropy Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
Shannon-Entropy A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
Shared Economics Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
Shared Value Networks Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]
Sharing Economy Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
Shopping Experience Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2020, Pages 13-40]
Small and Medium Sized Enterprises Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
Small and Medium-Sized Enterprises Analysis of export readiness measure of small and medium enterprises in Kermanshah province [Volume 18, Issue 39, 2019]
Small Businesses Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
SMEs Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
Social Commerce Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
Social Connectedness Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2021, Pages 177-198]
Social Inclusive Businesses Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]
Social Influence The Effect of Actual and Ideal Self-Congruence on Brand Attachment and Continuous Usage (Case Study: Facebook) [Volume 13, Issue 19, 2014, Pages 177-197]
Social marketing Content Analysis of Six Decades of Advertising Campaign Studies [Volume 18, Issue 38, 2019]
Social Media Marketing Tools Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
Social networking Evaluation of the factors influencing popularity of the brand’s fan pages in social networking [Volume 16, Issue 32, 2017]
Social risk The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
Social Ties The Effect of Actual and Ideal Self-Congruence on Brand Attachment and Continuous Usage (Case Study: Facebook) [Volume 13, Issue 19, 2014, Pages 177-197]
Social Value Creation Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]
Soft system methodology Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
Startup Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Startup Businesses Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
Startups Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
Start-ups Provide a framework for the successful entry of female students into the field of start-ups [Volume 20, Issue 46, 2021, Pages 39-64]
Start-ups Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2021, Pages 13-42]
Store Brand Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2020, Pages 13-40]
Store Brand Competitiveness Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2020, Pages 13-40]
Strategic Alliance Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
Strategic Analysis Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
Strategic Management Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2020, Pages 172-197]
Strategic objectives (vision A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]
Strategic Orientation The Effect of Future Orientation on Entrepreneurship and the Moderating Role of Competitive Intensity in ICT Industry [Volume 19, Issue 43, 2020, Pages 150-170]
Strategic Renewal- Corporate Entrepreneurship- Conceptualization- Contextualization Conceptualization And Contextualization Of Entrepreneurial Strategic Renewal -Case Study Of Iran Ceramic And Tile Industry [Volume 15, Issue 27, 2016, Pages 13-30]
Strategic Response to Crisis Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2021, Pages 114-141]
Strategies- senior tourism-market segmentation-neural network strategies for developing senior tourism; approaches toward market segmentation using neural network [Volume 13, Issue 4, 2014, Pages 49-66]
Strategy Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
Strategy Development of Marketing Model based on Cooperation in Small and Medium Businesses of Food Industries of West Azerbaijan province [Volume 19, Issue 42, 2020, Pages 153-172]
Strategy Implementation Designing a model of factors affecting the implementation of marketing strategy in commercial banks [Volume 19, Issue 44, 2020, Pages 147-170]
Structural factors How the competencies of marketing managers turn into performance? (Case Study: Football Premier League clubs [Volume 21, Issue 52, 2022, Pages 86-108]
Structural-interpretive modeling Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023]
Student girls Provide a framework for the successful entry of female students into the field of start-ups [Volume 20, Issue 46, 2021, Pages 39-64]
Successful Commercialization The Investigation of the Effect of Proactive Market Orientation and Entrepreneurial Orientation with the Mediating Role of Market Driving in Successful Commercialization of Knowledge-Based Health (Pharmaciotical) Products) [Volume 17, Issue 34, 2018, Pages 111-130]
Sustainability Development Designing a Sustainability Marketing Model in the Iranian Banking Industry [Volume 20, Issue 47, 2021, Pages 88-110]
Sustainability Marketing Designing a Sustainability Marketing Model in the Iranian Banking Industry [Volume 20, Issue 47, 2021, Pages 88-110]
Sustainable competitive advantage The Impact of Business Networks on Sustainable Competitive Advantage [Volume 17, Issue 33, 2018, Pages 51-66]
Sustainable entrepreneurial orientation Designing and Explaining Organizational Antecedents of Sustainable Entrepreneurial Orientation: Mixed Method [Volume 19, Issue 42, 2020, Pages 13-38]
Sustainable Performance The Effect of Institutional Factors on the Sustainable Performance of Firms [Volume 15, Issue 28, 2016, Pages 81-100]
Symbolic field Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
Systematic Literature Review Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
Systematic Literature Review Determining the Corporate Governance Mechanisms in International Join Ventures and recognizing the effective Factors [Volume 19, Issue 43, 2020, Pages 62-96]

T

Targeted capacity building Provide a framework for the successful entry of female students into the field of start-ups [Volume 20, Issue 46, 2021, Pages 39-64]
Technological Opportunism Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2017, Pages 65-82]
Technology-based business strategy The Role of Technology-Based Business Strategy in Innovation with the Mediating Role of Technological Competence, Network Competence and Human Resource Competence [Volume 18, Issue 39, 2019]
Teenager Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
Tehran International Book Fair customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2017, Pages 83-102]
Telecommunication Industry Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2022, Pages 154-175]
Text Mining Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools [Volume 22, Issue 54, 2023]
Thematic Analysis Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
Thematic Analysis Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2021, Pages 13-42]
Thematic Analysis Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry [Volume 20, Issue 48, 2021, Pages 61-86]
Thematic Analysis Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
Thematic Analysis Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
Theme Analysis Designing Sustainable Business Model in Development Banks based on Resistance Economics [Volume 21, Issue 50, 2022, Pages 156-182]
Theme Analysis Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023]
Theme analyzing method Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019]
Theory of Other Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
Time Pressure The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
Trust The Effect of Actual and Ideal Self-Congruence on Brand Attachment and Continuous Usage (Case Study: Facebook) [Volume 13, Issue 19, 2014, Pages 177-197]
Trust in Advertising Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
Trust of demand side actors Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2022, Pages 63-85]

U

University and Industry Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
Upselling Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2022, Pages 154-175]
Utilitarian values The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]

V

Value Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
Value Co-Creation Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
Value Creation Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
Value Creation Chain Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
Value network Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
Value of Advertising Effect The Value and Content of Mobile Social Networks Advertising Messages on Consumer Attitudes [Volume 17, Issue 36, 2018]

W

Website quality Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
West Azerbaijan Province Development of Marketing Model based on Cooperation in Small and Medium Businesses of Food Industries of West Azerbaijan province [Volume 19, Issue 42, 2020, Pages 153-172]
Word-of-Mouth Exploring the Effect of customers’ perception toward company’s efforts to transact knowledge with customers on Word of Mouth (The Case of Iran’s Banking Industry) [Volume 19, Issue 44, 2020, Pages 42-67]
Word of mouth Marketing The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
Word of mouth Marketing Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]

Z

Zaltman Metaphor Elicitation Technique Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]